People with critical societal views who strive for personal growth, speak out against social injustice, and advocate for environmental protection.

Critical-thinking global citizens who combine postmodern values such as self-realization and experience with modern values such as success, materialism, and pleasure.

Individuals with socially critical ideals who aim for self-realization, speak out against social injustice, and work towards environmental protection.

A group based on morality, a sense of duty, and the preservation of the status quo, while adhering to traditional values and material.

Spontaneous consumers primarily seeking a pleasant and comfortable life.

Career-focused individualists with a strong interest in social status, new technology, risks, and excitement.

People with critical societal views who strive for self-realization, speak out against social injustice, and advocate for environmental protection.

The pioneers of the culture of experience, where experimentation and breaking moral and social conventions have become goals in themselves.