24 million VIeWS
We utilized YouTube to its full extent as a main advertising channel and generated 24 million relevant views in less than two days.
Game overview
Avon joins forces with Caterham, the iconic car from the UK. How do we get our fans to participate? The solution: We raffled one fully customized Caterham.
SERVICES
We utilized YouTube to its full extent as a main advertising channel and generated 24 million relevant views in less than two days.
SOCIAL
CONTENT