How can we create an online portal that does not focus on customer journeys but adds purpose to the customer’s journey of life?
After extensive research, we noticed an essential movement in society. Where we started to use customer journeys ten years ago, we now need to ask ourselves how do we contribute to the customer’s journey of life. With this important insight, we started to draft the outlines of the new corporate website. If somebody visits your website, it’s always with an important reason. We need to understand these reasons and make sure we help the visitor towards an answer to his or her needs.