Game overview
How do you implement a digital driven mindset throughout an international organization? We’ve managed to restructure the complete digital landscape for Cooper Tires within an extremely short timeframe.
SERVICES
Challenge
Creating a clear and easy customer journey. Redefining the complex process of finding the right tire that fits your vehicle and becoming the best online tire search tool that connects potential customers to dealers and drives additional sales in a measurable way. How do you create a digital touchpoint funnel which does all of the above?
SOCIAL
CONTENT
Building a strong community of car aficionados
Streamlining social media activities throughout Europe and thus enabling enormous growth in the online community. Cooper Tires has been officially selected by Tyrepress.com as the fastest growing tire brand on social media.
Driving traffic to
the retail network
The digital world is accelerating faster and faster and it’s becoming extremely hard to keep up for our dealers. By connecting our dealer locator to custom dealer pages, we can support dealers in providing their customers with the ultimate online experience in order to generate greater amounts of traffic to their physical stores.
Within 8 months they were able to turn around most of our digital touchpoints in Europe and turn our digital landscape into a well oiled digital engine.