Hi Google, talk to Grolsch.
Customer Grolsch
Marketing Strategy
Campaign
Activation
Brand activation
Challenge
How do we make contact with an increasingly critical audience? Beer is no longer just 'drunk', but 'experienced'. Craft beer is hip and happening. How does a 'normal' beer brand deal with this?
Solution
We've developed a beer tasting with Google's home assistant. Enjoy a Saturday evening with friends and sample four unique Grolsch beers, accompanied by Master Brewer Marc.
Ask 'Marc' of Grolsch: a witty, virtual master brewer on your voice-controlled devices. As a pioneer in marketing, Marc offers beer wisdom with a touch of humor via Google Home or Alexa, making Grolsch a leader in innovative and engaging digital experiences.
Curious about the potential of your brand? Feel free to get in touch.
Vincent Bilanovic
Sales manager at KEMARI®
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