•

Hi Google, talk to Grolsch.

Customer Grolsch

Marketing Strategy

Campaign

Activation

Brand activation

Challenge

How do we make contact with an increasingly critical audience? Beer is no longer just 'drunk', but 'experienced'. Craft beer is hip and happening. How does a 'normal' beer brand deal with this?

Solution

We've developed a beer tasting with Google's home assistant. Enjoy a Saturday evening with friends and sample four unique Grolsch beers, accompanied by Master Brewer Marc.

Ask 'Marc' of Grolsch: a witty, virtual master brewer on your voice-controlled devices. As a pioneer in marketing, Marc offers beer wisdom with a touch of humor via Google Home or Alexa, making Grolsch a leader in innovative and engaging digital experiences.