Een Tikkie terug
During the 2024 European Championships, Looping.nl was looking for a way to stand out in a competitive market. During this type of football heyday, consumers are often fully focused on the event, which can make it difficult to generate traffic and leads. A creative approach was therefore necessary to influence and break this consumer behavior.
We came up with a unique collaboration between Looping.nl and Tikkie, where consumers could easily participate in a special European Championship campaign via the Tikkie app. Through in-app advertising within the Tikkie app, users came into contact with Looping.nl. If Tikkie users sold their car via Looping.nl before the European Championships, they received an additional €5 for each goal scored by the Netherlands via a 'Tikkie Back'.
In addition to the reach within a new target group of over 1 million Tikkie users, there was of course also the “Tikkie Back” that participants were able to claim after the European Championships. Due to the success of the Orange in Germany, the participants were all able to individually send a €50 Tikkie to Looping.nl after the semi-final in Dortmund.
“The campaign with Looping.nl is a good example of an intruder who fits well with our platform. We are happy that with this creative approach, we have been able to bridge the gap between the Orange Fever, Performer & Tikkie,” says Boris Brinkhof from Tikkie.
The strength of Tikkie — an app known for its user-friendly and fast payment methods — played an essential role in the success of the campaign. The use of this familiar app ensured that the threshold for participation remained low, allowing a large audience to be involved.
The collaboration between KEMARI®, Looping.nl and Tikkie showed how creativity, entertainment and technology can come together to engage consumers in a brand while responding to current events.
This campaign resulted in an increase in brand awareness, website traffic, leads and car sales. It proves that being a creative intruder at a current event is an effective way to achieve marketing goals and reach a broad target group.