•

The power of a sustainable partnership

Customer Munsterhuis Verzekeringen

Strategy

Branding

Web design & development

Activation

Challenge

As a strategic partner of Munsterhuis Verzekeringen, an established regional player in the insurance industry with a long history of reliable services, mainly in the field of insurance solutions for cars and fleets, KEMARI® faced a challenging task. Munsterhuis was struggling with an outdated image and limited visibility in a competitive B2B insurance market. In addition, a market with providers who often offered a wider range of services. Despite a solid customer base, the company struggled to stand out from competitors, the established order, to attract new business customers. Our mission: Transform Munsterhuis into a modern, leading B2B insurance provider without sacrificing their core values of reliability and expertise.

Oplossing

Rebranding
‍By combining an integrated rebranding strategy with a deep understanding of the B2B insurance market and thus an effective brand activation strategy, we achieved a significant 28% growth in new business customers within 12 months. Together with Munsterhuis Verzekeringen, we focused on strengthening their market position, broadening their services and developing a distinctive brand identity.

Phased approach
‍Our approach consisted of three strategic phases. We started with extensive market research and an in-depth look at existing customers to identify core values and differentiation opportunities. We then redefined brand positioning with a focus on expertise, personal guidance and customization for B2B customers, resulting in a new brand promise that perfectly suited the needs of business customers.

The transformation took shape in the third phase with the development of a new, professional logo and corporate identity, a modern user-friendly website focused on a broad B2B service, and renewed marketing materials that allow Munsterhuis to present itself more as a premium brand. A brand that also fits well with the other labels within the Munsterhuis Group.

Outcome

This profound redefinition has resulted in significant growth in the customer base on the one hand and upsell among existing customers on the other.

Munsterhuis Verzekeringen has successfully repositioned itself as a leading insurance provider in not only the B2B market but also B2C, with a clear, modern and professional look that gives expertise and reliability a more premium character.

First of all, this case shows the power of a well-thought-out rebranding strategy that includes both visual elements and strategic positioning. The long-term cooperation between KEMARI® and Munsterhuis Verzekeringen proves how effective brand innovation not only leads to an improved image, but also how concrete business results are achieved in a competitive market with this as a basis. This is done through a sophisticated and, above all, effective online marketing strategy as well as the desired cooperation that fits into a long-term partnership.

Last year, Munsterhuis Verzekeringen achieved a total growth of 30% compared to the previous year. At peak times, growth even rose to 300% on a monthly basis. In addition, a 25% increase in conversions was achieved, excluding branded campaigns.