Build your master brand

At KEMARI®, we know one thing for sure: it's not easy to build a strong brand. It is a work of art that is created with care and consistency. And no, branding really isn't just a hip logo or a few bright colors. It can make your brand shine or... pale a little bit. But don't worry, we'll show you how you can strengthen your brand with the building blocks of branding.

Branding isn't just a collection of visual elements. It's the basis of how customers experience, remember, and connect with your brand. Whether you're a startup with fresh dreams or an established player looking to innovate, branding starts with building a solid foundation.

Hint! Do you want to know how branding brings your brand to life first? Then check us previous blog for the basics!

Start with who you are

The first step towards an unforgettable brand is discovering who you are. What drives you? What makes you special? What do you want to do for your customers? Simply put, your brand identity is the personality of your brand. It's that unique vibe that draws customers to you time and time again.

Ask yourself questions like: what do I want to achieve? What values form the basis of my company? What makes us different from the rest? What do you believe in, and what promise do you make to your customers? Once again, your brand identity isn't just about your logo or slogan (no matter how fun they are!). It's so much more than that: it's about the values, mission, vision and emotions you want to convey.

Let your brand shine: from identity to image

When you know who you are, it's time to show it. Your visual identity is your brand at a glance. Want to make your brand more personal? Start with a copy, color palette, or images that evoke emotions. Components such as a logo, the colors and even the typography combine to create a recognizable and attractive appearance.

Fun fact: did you know that colors can evoke emotions? Think blue for trust or red for passion. Choose consciously and consistently to reinforce your message. And, don't forget: a good brand book can help you keep all your visual expressions on the same page. This way, your brand will always stay sleek and recognisable, whether you post on social media or create a flyer.

Give your brand a voice

Beautiful packaging is nice, but your brand should also have something to say. Your tone of voice, the way you talk and write, determines how people experience your brand. Are you light-hearted and playful, or serious and businesslike? How you communicate makes the difference between “just any brand” and “wow, that's my brand!”

Let your voice be heard consistently, whether you're writing a post, sending a customer email, or launching a campaign. A recognisable tone of voice builds trust and strengthens the relationship with your customers. For Perfect Airco, we opted for a tone of voice with humor and a no-nonsense approach.

Claim your spot through brand positioning

When you know who you are, it's time to determine where you stand. What makes you unique? Why do customers choose you over someone else? Think of brand positioning as a VIP spot in your customers' heads. You are the go-to for what they need! Understand your target audience, analyze your competitors, and show why you're the best choice.

Make the customer experience memorable

The crowning glory of your brand is a great customer experience. It's not just about what you show or say, but above all about what customers feel. At KEMARI®, we believe that customer experience is about connection. A good experience ensures that customers not only come back, but also become ambassadors. A personal touch makes the difference. And let's face it: everyone loves that little bit extra, right? How to do that? With these three tips, you can build a customer experience that people won't stop talking about!

1. Keep it smooth and simple

Make it easy for your customers! From an intuitive website to flawless customer service, every step in the customer journey should be a treat. No one is waiting for a maze of menus or untraceable information. Pro tip: ask yourself: “How would I experience this as a customer?” Sometimes the answer is simpler than you think.

2. Add a touch of magic

Everyone loves surprises, right? A personal touch or an unexpected gesture not only makes customers happy, but also makes them remember your brand. Think of a personalized email on their birthday, an unexpected discount or a handwritten card. These are the moments that people talk about. Example: a customer orders something and, in addition to the product, receives a small goodie that completely matches your brand.

3. Listen to your customers

Feedback is worth gold! Ask customers what they like and where they can be improved, and do something about it. Show that you're listening and taking action. Not only does it make a good impression, it also builds trust and loyalty. Hint: thank customers who provide feedback. A simple “Thank you for sharing this with us!” can make all the difference.

The big picture

With these building blocks, you lay the foundation for a brand that lasts. It is not only attractive to customers, but also ensures loyalty and growth. Do you want to grow your brand with a branding strategy that really works? Bee KEMARI® we are happy to help you. Feel free to contact us and find out how we turn your vision into a strong brand that impresses!