KEMARI® reinforces customer experience with AI and 3D

3-4 min reading time

In today's digital world, it's all about experience. Brands that manage to provide a dynamic and interactive experience to their customers not only gain visibility, but also loyalty.

At KEMARI®, we strongly believe in the power of innovative technologies such as Augmented Reality (AR), artificial intelligence (AI) and 3D visualizations to take that experience to the next level. A perfect example of this is our recent project for Perfect Airco, where we used AR, AI and 3D to provide consumers with a personalized, visual experience.

The challenge

In addition to a new branding, Perfect Airco also wants to tackle their marketing strategy. Their goal? No longer be dependent on buying leads, but achieving sustainable customer growth via their own network and social media. The challenge was to create a website that is not only functional and attractive, but also uses innovative technologies to improve customer experience and strengthen brand loyalty.

This is how Perfect Airco stands out in a traditional market!

For Perfect Airco, we have developed a brand identity and website that really stands out in the often conservative air conditioning market. Where this sector usually takes a business and functional approach, we wanted to position Perfect Airco as a fresh, accessible choice that emphasizes personal experience and comfort. The goal was not only to make the brand visually appealing, but also to provide a unique customer experience that goes beyond the product itself.

We've made a digital transformation, including a website with AI-inspired visuals and 3D product development. In addition, unique process illustrations have been designed that focus on the customer relationship and the convenience of purchasing air conditioning. With humor and a no-nonsense approach, we created a brand identity that stands for comfort, reliability and clear communication. Perfect Airco is now the brand that customers can rely on, without surprises, from the first contact to the final installation.

Right on the wall from your smartphone!

We've integrated AI, AR, and 3D technologies into the design of the new Perfect Airco website to provide customers with a unique and user-friendly experience. AI enables computers to mimic human intelligence, while AR improves our perception of reality by placing digital content in a physical environment.

The 3D technology made it possible to show realistic models of the air conditioners, so that the customer can use AR to get an accurate picture of how the air conditioning fits on the wall, ceiling or other location. This allows the customer to view the air conditioning from multiple angles and in different colors without the need for any form of photography.

To get a good idea of the size and visual impact in the consumer space, we added Augmented Reality to the website. In this way, the customer can virtually project the air conditioning into their own space, simply with their smartphone. Thanks to these technologies, visitors to the website can see how different air conditioning models fit into their own spaces. By creating this experience, the selection process can be simplified and accelerated.

Result: a personalized customer experience

The result is a visual and intuitive customer journey with humor and a no-nonsense approach where customers can discover in just a few clicks how an air conditioning fits in their specific situation.

Customers can experience with different models, color options, and even the position of the air conditioning within the room. They see the air conditioning literally hanging on the wall in a room of their choice. This gives them a unique experience and ensures that they are much better informed before they get in touch for a quote or make a purchase.

Why AI and 3D are the future?

The combination of AI and 3D technology offers unprecedented opportunities for companies to present their products in a way that wasn't possible before. It not only provides a visually appealing website, but also helps customers make better-informed decisions, which increases sales opportunities.

AI makes the experience smarter and more personalized, while 3D enhances the visual impact. For companies such as Perfect Airco, which are facing the challenge of distinguishing themselves in a competitive market, the combination of these technologies can be a decisive factor. It not only offers a modern and attractive customer journey, but can also help build long-term customer relationships.

Conclusion

At KEMARI®, we're thrilled to have been able to support Perfect Airco in transforming their customer experience through AI and 3D technology. It's just one example of how digital innovation can help companies to become more competitive and serve their customers in a whole new way.

Curious about how your company can benefit from AI and 3D integrations? Then contact us and find out how we can take your digital visibility to the next level.