Remarkable! How branding your brand to life brings

Branding? That's just a logo with some colors, right? Well, not exactly! It is time to eradicate that misconception for good. What exactly is branding? Is it just about a nice picture and a catchy slogan, or is there much more to it? In this blog, we'll dive deeper into the world of branding and discover how it brings the soul of your brand to life.

In a world where consumers are bombarded by hundreds of brands every day, strong branding is not a luxury, but a necessity. Think about it: what makes your brand truly unique? How do you make customers remember your brand and not the neighbor's? Together, let's discover how your brand not only stands out but sticks!

The roots of branding: from a cow shed to a powerful brand

Did you know that branding is actually super old? The word comes from the Norwegian burner, which means “branding.” In the 16th century, cattle farmers used this to mark their livestock. That simple brand provided recognition and distinction. Sounds a bit medieval, doesn't it? Fortunately, we look at branding quite differently these days. Of course, it's not about a hot iron and a cow anymore!

What is branding really?

Imagine: you have a great product or service. But how do you make people feel that way too? That's where branding comes in. The American Marketing Association describes branding as a way of distinguishing products or services with a name, symbol, or design. But honestly? That definition feels a little... boring.

Branding is much more! It's the art of building a brand identity that touches. It's the magic with which you translate your values, mission and vision into an emotion. Good branding makes people feel and remember your brand. It's not a logo; it's the feeling customers get when they think about your brand.

“A brand is what people feel and think about your company. Branding is what you do to direct and reinforce that feeling and thoughts.”

Building blocks of branding

A strong brand starts with a good story and the right building blocks. It's about you identity: who are you and what do you want to radiate? Add there visual magic on top of that, from your logo to colors and typography, and make sure everything is correct. But separate elements alone are not enough; consistency is the key. Every moment of contact, online and offline, should express your brand. And forget the experience not! Make every interaction feel like a party that lasts.

Wondering how to approach this step by step? In this blog, we unravel the secrets of an irresistible branding strategy.

Brand, what is that really? Spoiler: it's not just a name!

Hint: it's much more than a name or logo. A brand is about everything people think, feel and experience. It's the overall experience that makes your organization unique. As Jeff Bezos (yup, Amazon's) once said: “Your brand is what people say about you when you're not in the room.”

Why should you invest in branding?

A strong brand is like a loyal friend: you trust it, love it, and choose it over and over again. According to Keller's Brand Equity Model, it's all about fame and positive vibes. And if your branding is spot-on, the benefits aren't to be missed!

Trust? Check! Customers love brands that are trustworthy. Do what you promise, and they'll stay loyal to you. Consistency is your secret weapon! Think of brands like Coolblue: not only do they deliver what you expect, they always do it with a smile and a familiar tone. Their slogan “Everything for a smile” lives up to at every step of the customer journey. Whether it's their clear product descriptions, the personal card with your order, or the delivery people who put your fridge in the right place with a joke and an explanation. Everything feels like it was done just for you.

Loyalty? Definitely! A strong brand doesn't just create customers, it creates fans. Not only do they keep coming back, they also tell everyone who wants to hear it (and even to people who don't want it). Just look at Apple: they've created not just products, they've created an entire lifestyle. They address their customers on an almost emotional level with campaigns like “Think Different.” Through that strong brand identity, Apple has built a loyal community that queues up time and time again for the latest product, no matter the price.

Value? Double and transverse! A brand with a crystal clear identity is worth its weight in gold, literally. Not only popular, but also invaluable in the market. Think of Nike, for example: their slogan “Just Do It” and the recognisable swoosh make them unmistakable. But Nike is more than a logo or slogan, they tell stories that touch. They inspire customers to push their limits, making them feel more than just buying a product. That feeling ensures that customers not only choose their shoes or clothing, but also what Nike represents: perseverance, ambition and strength.

So, portray your brand as that best friend everyone wants to have: trustworthy, irresistible, and memorable!

Dare to be the disruptor

Branding is the soul of your brand. It's the core that brings everything together and helps you grow. Without a strong brand identity, you're stuck in the crowd, and that would be a shame. So what are you waiting for? Start building your brand today and show the world what you've got.

Bee KEMARI® we are here to help you. We turn brands into real heroes, with branding strategies that touch. Curious? Feel free to contact us and find out how we can take your brand to the next level together.